INSIGHTS TO ACTION>> 5-step plan to tackle the downturnKeeping shoppers satisfied in recessionary times requires actions. The question is what to do exactly. There is no reason to reinvent the wheel. Follow the link to a hands-on action plan, and learn how manufacturers can navigate this downturn. Read more. CHALLENGING PERSPECTIVE>> Mountain or molehill: learnings from past downturns No two downturns are alike, and neither are shoppers' reactions. Nevertheless, founded on existing empirical knowledge, Ehrenberg-Bass Institute reports that economic downturns can actually provide business opportunities. TOUGH TIMES >> EU Trends Day in ZurichEU Consumer Insights Trends Day brought together an array of professionals of CPG industry to discuss the imminent global downturn and its effects on food industry. The event took place in Hotel Novotel Zurich Airport Messe on November 18th, and it was arranged by Kraft Foods Europe’s Consumer Insights. Four representatives of the industry presented their insightful and fascinating perspectives on the issue. You can find now all these presentation in the following.
ASIA-PACIFIC>> Budget-stretched Indonesians altering their shopping behaviorSurging prices of staples have caused Indonesians to adjust their buying habits. Even gender roles are changing. Brand loyalty and channel choice preferences still remain related to the socio-economic status. Read more. EUROPE>> Chocolate losing buyers in France – value still on the increase Price hikes have led to increased spending on chocolate in France. Sales volume has nevertheless slightly decreased. At the same time, people have started to shop less frequently. Also, the number of chocolate buyers has decreased. These changes are neither radical nor conclusive in the long-term, but they do indicate that even chocolate lovers are not immune to effects of worsening economy. Read more. EUROPE>> Private label gaining ground – price gap on the decreasePrice increases of private label products have been considerably higher in proportion to branded ones. Despite this, down-trading continues and private label is gaining value share. Read more. LATIN AMERICA>> Milestones in Shopper Insights: Winning in BrazilShopper Insights has succeeded both in challenging traditional and modern trade environments in Brazil by creating new unit packaging, displays, shelf organizers and tracking the most valuable shoppers. Read more. |
FIGHT FOR SHOPPERS>> Tesco's ResponseBritain's No.1 retailer, Tesco, has announced a new low-cost range of products as the latest defence against the discount chains. The retail giant is additionally cutting prices by more than £100m on hundreds of existing Tesco and branded products. Read more.
Tesco Ireland had already launched a similar initiative in August, when an eye-catching amber and black Cash Savers fixture was introduced. Tesco's newest discount offensive is now also taking place in Poland. THE-NOT-SO-INVISIBLE HAND >> Government in Australia intervenes in the grocery market – Europe follows suiteAustralian government encourages people to compare prices with a new website. In the UK, the Competition Commission plans to establish a new supervisory body to facilitate manufacturer-retailer relationships. Even consumer interest groups have become more vigilant in these belt-tightening times. The influence of these actions on food industry remains to be seen.
INFORMATION CENTER>> Still thirsty for knowledge?Follow the link and participate in Kraft Wiki Economy, a place to learn from each other. The link will also lead you to Planet Retail's long-term outlook for retailing and to IMF's in-depth research analysis of the European economy and its future prospects. Read more. |
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Anne Sjöberg
Director of Shopper Insights KI
